Privacy policy

Introduction
We value the trust you place in us and recognise the importance of secure transactions and information privacy. This Privacy Policy describes how Le Swishin Private Limited and its affiliates (collectively “Le Swishin, we, our, us") collect, use, share, protect, or otherwise process your personal information through the Swishin website [www.swishin.co.in] or App. Your personal information will primarily be stored and processed in India and may have data protection laws that are different from those that apply in the country in which you are located. By visiting this Platform, providing your information, or availing any product/service offered on the Platform, you expressly agree to be bound by the terms and conditions of this Privacy Policy, the Terms of Use, and the applicable service/product terms and conditions, and agree to be governed by the laws of India, including but not limited to the laws applicable to data protection and privacy. If you do not agree, please do not use or access our Platform.

Collection

We collect your personal information relating to your identity, demographics, and when you use our Platform, services, or otherwise interact with us during our relationship and related information provided from time to time. Some of the information that we may collect includes but is not limited to:

Information provided to us during sign-up/registering or using our Platform, such as name, date of birth, address, telephone/mobile number, email ID, occupation, and any such information shared as proof of identity or address.
We may also request you to share your PAN, GST number, Government-issued ID cards/number, and Know-Your-Customer (KYC) details to check your eligibility for certain products, services, or events, including but not limited to credit and payment products.
Sensitive personal information such as your bank account, credit or debit card, or other payment instrument information, or biometric information such as your facial features or physiological information (to enable the use of certain features available on the Platform to enhance your shopping experience) or password, etc.
Information such as your shopping behaviour, preferences, call data records, device location, voice, browsing history, and other information that you may provide to us from time to time.

Our primary goal in doing so is to provide you with a safe, efficient, smooth, and customized experience. This allows us to supply services and features that meet your needs and to customize our Platform to make your experience safer and easier. In general, you can browse the Platform without telling us who you are or revealing any personal information about yourself. Once you give us your personal information, you are not anonymous to us. Where possible, we show which fields are required and which fields are optional. You always have the choice not to provide information by choosing not to use a particular service or feature on the Platform.

We may track your buying behaviour, preferences, and other information that you choose to provide on our Platform. We use this information to conduct research on our users' demographics, interests, and behaviour to better understand and serve our users. If you set up an account or transact with us, we may seek additional information, such as billing address, credit/debit card number, credit/debit card expiration date, and/or other payment instrument details, and tracking information from cheques or money orders to supply services, enable transactions, or refund cancelled transactions.

If you choose to post messages on our message boards, personalized messages, images, photos, gift card message box, chat rooms, or other message areas, or leave feedback/product reviews, or if you use voice commands to shop on the Platform, we will collect the information you provide to us. Please note that such messages posted by you will be in the public domain and can be read by others, so please exercise caution while posting such messages, personal details, photos, and reviews. We retain this information as necessary to resolve disputes, provide customer support, conduct internal research, and troubleshoot problems as allowed by law.

If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the Platform, we may collect such information into a file specific to you. While you can browse some sections of our Platform without being a registered member, certain activities (such as placing an order, consuming our online content or services, or participating in any event) require registration. We may use your contact information to send you offers based on your previous orders, preferences, and interests.

If you receive an email or a call from a person/association claiming to be from Swishin seeking sensitive personal information like debit/credit card PIN, net-banking, or mobile banking password, we request you never to provide such information. We at Swishin or our affiliate logistics partner do not at any time contact you requesting such information. If you have already revealed such information, report it immediately to the appropriate law enforcement agency.

Use

We use personal information to provide the services you request. To the extent we use your personal information to market to you, we will provide you with the ability to opt out of such uses. We use your personal information to assist sellers and business partners in handling and fulfilling orders; enhancing customer experience; resolving disputes; troubleshooting problems; promoting a safe service; collecting payments; measuring consumer interest in our products and services; informing you about online and offline offers, products, services, and updates; customizing your experience; detecting and protecting us against error, fraud, and other criminal activity; enforcing our terms and conditions; conducting marketing research, analysis, and surveys; and as otherwise described to you at the time of collection of information.

We will ask for your permission to allow us access to your text messages (SMS), instant messages, contacts in your directory, camera, photo gallery, location, and device information:
(i) to send commercial communication about your orders or other products and services;
(ii) to enhance your experience on the Platform.

You understand that your access to these products/services may be affected if permission is not provided to us. In our efforts to continually improve our product and service offerings, we collect and analyze demographic and profile data about users' activity on our Platform. We identify and use your IP address to help diagnose problems with our server and to administer our Platform. Your IP address is also used to help identify you and gather broad demographic information.

We will occasionally ask you to complete surveys conducted either by us or through a third-party market research agency. These surveys may ask you for personal information, contact information, gender, date of birth, demographic information (like pin code, age, or income level), attributes such as your interests, household or lifestyle information, purchasing behaviour or history, preferences, and other such information that you may choose to provide. The survey may involve the collection of voice data or video recordings. Participation in these surveys is purely voluntary. We use this data to tailor your experience on our Platform, providing you with content that we think you might be interested in and displaying content according to your preferences.

Cookies

We use data collection devices such as "cookies" on certain pages of the Platform to help analyze our web page flow, measure promotional effectiveness, and promote trust and safety. "Cookies" are small files placed on your hard drive that assist us in providing our services. Cookies do not contain any of your personal information. We offer certain features that are only available using a "cookie". We also use cookies to allow you to enter your password less frequently during a session. Cookies can also help us provide information targeted to your interests. Most cookies are "session cookies," meaning they are automatically deleted from your hard drive at the end of a session. You are always free to decline/delete our cookies if your browser permits, although in that case, you may not be able to use certain features on the Platform and may have to re-enter your password more frequently during a session.

Additionally, you may encounter "cookies" or other similar devices on certain pages of the Platform that are placed by third parties. We do not control the use of cookies by third parties. We use cookies from third-party partners such as Google Analytics for marketing and analytical purposes. Google Analytics helps us understand how our customers use the site.

We use third-party advertising companies to serve ads when you visit our Platform. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this Platform and other websites to provide advertisements about goods and services of interest to you.

Use of Children's Information

Use of our Platform is available only to persons who can form a legally binding contract under the Indian Contract Act, 1872. We do not knowingly solicit or collect personal information from children under the age of 18 years. If you have shared any personal information of children under the age of 18 years, you represent that you have the authority to do so and permit us to use the information in accordance with this Privacy Policy.

Data Retention

We retain your personal information for a period no longer than necessary for the purpose for which it was collected or as required under any applicable law. However, we may retain data related to you if there is a legal obligation to retain the data; if required to comply with any applicable statutory or regulatory retention requirement by law; if we believe it may be necessary to prevent fraud or future abuse; to enable Swishin to exercise its legal rights and/or defend against legal claims; or for other legitimate purposes. We may continue to retain your data in anonymized form for analytical and research purposes.

Your Rights

We take every reasonable step to ensure that your personal information that we process is accurate and, where necessary, kept up to date. Any of your personal information that we process that you inform us is inaccurate (having regard to the purposes for which it is processed) will be erased or rectified. You may access, correct, and update your personal information directly through the functionalities provided on the Platform. You may delete certain non-mandatory information by logging into our website and visiting the Profile and Settings sections. You can also write to us at the contact information provided below to assist you with these requests.

Consent

By visiting our Platform or by providing your information, you consent to the collection, use, storage, disclosure, and otherwise processing of your information (including sensitive personal information) on the Platform in accordance with this Privacy Policy. If you disclose to us any personal information relating to other people, you represent that you have the authority to do so and permit us to use the information in accordance with this Privacy Policy. You, while providing your personal information over the Platform or any partner platforms or establishments, consent to us (including our other corporate entities, affiliates, lending partners, technology partners, marketing channels, business partners, and other third parties) to contact you through SMS, instant messaging apps, calls, and/or email for the purposes specified in this Privacy Policy.

Changes to this Privacy Policy

Please check our Privacy Policy periodically for changes. We may update this Privacy Policy to reflect changes to our information practices. We will alert you to significant changes by posting the date our Privacy Policy was last updated, placing a notice on our Platform, or by sending you an email when required by applicable law.

Contact Us

You can reach our customer support team to address any of your queries or complaints related to products and services by writing to hello@swishin.co.in or calling us at
+919818872170.

Office Address:
WZ-110A, 1ST FLOOR, BUDHELLA, VIKAS PURI, NEW DELHI, 110018

Queries:
If you have a query, concern, or complaint regarding the collection or usage of your personal information under this Privacy Policy, please contact us at the contact information provided above.